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Klíčové faktory finanční výkonnosti podnikatelských subjektů v odvětví výroby masných výrobků
Šoustar, Michal
Šoustar, M. Key factors of the financial performance of business entities in the meat products production sector. Diploma thesis. Brno: Mendel University, 2023 The diploma thesis deals with the identification of key factors of the financial performance of business entities from the meat products industry in the context of the effect of a symmetrical economic shock on the territory of the Czech Republic. The main goal of the work is to propose such recommendations for these enterprises that will lead to an increase in economic performance. To fulfil the main goal, a situational analysis of the given industry was prepared together with comprehensive financial analysis of two selected companies, including a comparison with the industry. Key factors were determined using correlation and sensitivity analysis with change testing on industry data. At the end of the work, based on these results, general recommendations are declared for the areas of key factors aimed at positively influencing the economic performance of economic entities in the meat products production sector.
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Research on the Strategy of Chinese Automobile Enterprises Entering Overseas Markets
Bai, Xuanbin ; Balcar, Petr (advisor) ; Stříteský, Vladimír (referee)
At present, Chinese auto companies face many opportunities and challenges when they enter overseas markets. How to determine a clear and appropriate overseas development strategy and implement it effectively is of great significance for Chinese auto companies to correctly realize the development of overseas markets and realize the development of China's auto industry. Based on the global automotive market, this paper analyzes their strategies by analyzing the precedents of Chinese auto companies entering overseas markets, comprehensively considering the choice of targets, markets and periods, and helping Chinese auto companies to choose their overseas strategies in light of their own development status. At the same time, by comparing the strategies of domestic and foreign well-known automobile companies to explore overseas markets, I summarize the suggestions on how to formulate overseas development strategies for auto companies at different stages of development. At the same time, this paper compares and analyzes the strategic choices of well-known automobile companies at home and abroad when expanding overseas markets, and considers how to apply enterprise resources to the strategy according to the objective environment of the target market at different stages of enterprise development. Finally,...
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Strategic Approach to an Entity Setup: Designing a Process-based Organizational Structure
Stříteský, Vladimír ; Balcar, Petr (advisor) ; Geršl, Adam (referee)
The focus of this thesis is to provide a complex framework for design of process-based organizational structure, which is currently lacking in the academic literature. Thesis starts with development of a complex process improvement framework, continues by developing process/activity owner assignment framework and connects the process management with design of organizational structure. The developed framework consists of two parts, the "As Is" analysis, capturing the current state of affairs and the "To Be" design developing an optimal arrangement. A basic evaluation tool is provided to assess the effects of changes to the process structure. Practical part applies newly developed framework in a business entity. The process improvement is used to design new process-based organizational structure, which in terms of efficiency surpasses the current matrix organizational structure. JEL Classification L1, L22, L25, M12, M13 Keywords Organizational structure, Process-based organization, Process improvement, Process management, Process mapping, Strategic management Title Strategic Approach to an Entity Setup: Designing a Process-based Organizational Structure Author's e-mail vladas777@seznam.cz Supervisor's e-mail balcar.petr86@gmail.com
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Strategic Management of a Project Portfolio in a Consulting Firm
Ratajová, Kristina ; Balcar, Petr (advisor) ; Polák, Petr (referee)
The main goal of this thesis is to contribute to the understanding of project management and project portfolio management with focus on the processes, individual tasks within each process, methods and tools. It also serves as an analysis of project-based consulting firm. Project management might seem as an unnecessary cost to the firm. However, the costs resulting from undelivered projects or projects delivered in poor quality would significantly exceed those costs paid for project management. The firm is analysed in a form of a case study with a combination of semi-structured interviews, analysis and visualization of relevant data and comparison to the best prac- tices. Two specific projects are analysed in depth and project portfolio performance of one team is evaluated. The detailed analysis provides demonstration of project management methodologies and proves its importance. It shows the correct procedures in the firm as well as inefficien- cies and rooms for improvement. Furthermore, it shows practices of managing multiple projects at once in order to reach balanced portfolio and maximize its profitability. 1
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Strategic analysis of Electronic Arts™
Zahermanesh, Arian ; Balcar, Petr (advisor) ; Paulus, Michal (referee)
The present thesis focuses on and provides a case study of a merger and acquisitions of an interactive software industry. The author analyzes a comprehensive managerial and financial metrics. The thesis includes a thorough historical, industrial, managerial, statement, crisis management and volatility analysis with a benchmark comparison. The focus of this thesis is stability in the long run. The thesis should contribute to M&A literature, coming in favor of such actions taken by corporations.
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Pilot implementation of Business Intelligence in a retail company
Savka, Ján ; Novotný, Ota (advisor) ; Matějka, Martin (referee)
The thesis focuses on implementation of Business Intelligence in a small retail company. The aim of the thesis is to design a pilot Business Intelligence solution to support management activities in Lintea, s. r. o. The company is part of Slovak lingerie and underwear retail market since 2004. Business performance measurement is not effectively supported in the company. Rise in the quality level of management activities is the main benefit of the proposed implementation which is achieved by delivering previously inaccessible or laboriously accessible information in an appropriate form. Proposed solution substantially simplifies, accelerates and improves management and decision making activities in the company. Thesis has two parts: theoretical and practical. Theoretical part has two chapters devoted to performance management and BI. Chapter about performance management presents wider aspects of using BI in companies and introduces the Balanced Scorecard method. Chapter about Business Intelligence defines BI, explains its principles, components and basic analytic method of BI - the dimensional modelling which is then applied in the practical part. The theoretical part ends with the description of current situation in the BI market. The practical part starts with the introduction of the company Lintea, s. r. o. followed by the description of its current state and proposal of the business performance measures based on the Balanced Scorecard method. Second chapter of the practical part contains the proposed Business Intelligence solution itself. Individual steps of the Business Intelligence design process are: analysis of prerequisites and requirements, analysis of data sources, dimensional modelling, ETL design, multidimensional data structures design and finally presentation layer design.
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Revision of a Strategy In an Existing Entity
Kortusová, Anna ; Balcar, Petr (advisor) ; Fišerová, Tereza (referee)
This thesis aims to contribute to the understanding of the importance of strategic management as a part of business management. By means of a case study of an existing medium-sized enterprise, an application of a standard strategic management framework is presented. The purpose is to redesign the entity's current strategy to ensure further successful developments. In the first part of the thesis, a review of established literature on strategic management forms a basis for the introduction of the main concepts and stages of a strategic management process. The second part of the thesis is built on a comprehensive analysis of an external and internal environment of the entity. The aim is to formulate revised long-term strategies. The results of the internal and external audit identify key areas of the company's future success, which are customer orientation, implementation of the most modern technologies, ensuring effective and efficient processes, strengthening established partnerships and increasing employee engagement. On the basis of these areas, strategic goals and strategic initiatives are developed and further elaborated with the help of a strategic management system Balanced Scorecard. Furthermore, balanced set of performance indicators aligned to the revised strategy is designed to gauge the...
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Motivace, hodnocení a odměňování zaměstnanců zákaznického servisu
Schovancová, Leona
This work focuses on very topical issue, and that is motivation, evaluation and remuneration of employees in customer service. All three areas are closely linked, and only their mutual optimization and compliance can increase efficiency and productivity in customer service. It is a very specific area in which most employees not only care about existing customers, but gain new customers, provide information, handle claims and complaints and they are the gateway for each company. Customer Service is demanding in both, quantitatively and qualitatively to human resources. Businesses try to find a reasonable balance between the cost of human resources and their further education and the required power and goal fulfillment. As in the care and sales, good human resources are of the highest importance. It is not enough just to hire good people, they must be further developed educated and coached. It is necessary to focus on their motivation, it is not always possible to motivate each employee in the customer service individually, rather their preference and needs should be determined and those should be satisfied. Most employees prefer clear and objective assessment in connection with a transparent system of remuneration. It should also be a business objective. Sales are more and more important activity in customer service and it is no longer sufficient just to take care of existing customers. It is necessary to develop retention measures, and especially focus on the acquisition and re-acquisition activities. Success is critical for motivation and quality of staff. The thesis is therefore focused on identifying ways to optimize human resources management, especially in the areas of evaluation and remuneration so as to achieve even higher productivity and to fulfill sales plans. Based on the found strengths and weaknesses in employee satisfaction surveys with regard to one of the strategic objectives of the RWE Group, which is to increase market share in electricity, this means the need to increase sales, there has been proposed modification of the current system for evaluating employees' customer centers with a direct impact on remuneration. Modified system of evaluation of service employees will be more motivating, because overreaching of sales plan will be the possibility to receive up to 50 % more of variable wage component. Newly, evaluated will not be only sales figures, but the effort to sell as well. Monitored customer centers are in different locations and the CR has different regional conditions, which are mainly the different practices and different people and activities of competitors. It is important to recognize and motivate employees to implement the menus, although they are not always used. Evaluation protocol for internal supervision was modified significantly; greater significance was given to the criteria that directly support the current performance targets. Significant changes were also seen in the evaluation protocol that includes not only an overview of evaluation results, but there is listed the number of sales made, the amount of bonuses received for the sale, to calculate the total variable part of total wages and salaries to be paid. In the area of remuneration for service staff proposed a change of the ratio of fixed and variable components of wages from the current 85 : 15 to 80 : 20. Optimized system of remuneration consists of salary, bonuses and rewards for sales and rewards for sales in sales contests. Newly was developed a system of pay commission sales in customer centers. The proposed salary is fixed at the minimum wage for the group work in the CR, it is 8900 CZK. Now the average fixed salary of vendors is 15 660 CZK. Employees will have a greater portion of variable pay. The largest share of the variable component will be bonuses for the number of concluded contracts. Due to higher incentive bonus payment system for contracts, it is designed progressively. Newly, there is no upper limit for wages. Part of the variable components of wages will continue to be paid for customer-oriented access and correct communication; the evaluation will be conducted according to the newly proposed system for sellers' evaluation. Dissertation on a specific department analyzes current situation in the customer service in the area of motivation, evaluation and remuneration. It identifies strengths and weaknesses and proposes solutions for eliminating of weaknesses. Not always, however, the interests of employees and the company are in compliance, the work focuses on optimizing of these areas especially in terms of achieving its goals, it means from the viewpoint of a business.
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Performance Management in the Public Sector
Šimon, Jakub ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis focuses on the analysis of various performance management approaches, generally from the private sector, and their applicability in the public sector. The applied part aims to evaluate the quality of current public sector performance management in Czech Republic, to identify the current challenges and cast some light on possible solutions.
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Design of Balanced Scorecard information system
Urban, Pavel ; Mildeová, Stanislava (advisor) ; Tupý, Martin (referee)
This thesis is about Balanced Scorecard methodology and about information systems that support Balanced Scorecard in business. The main goals for the thesis are creating a design of Balanced Scorecard for an existing company and then design a BSC information system for this company. Business strategy management is introduced in the beginning of the theoretical part of this thesis. The description of each perspective of Balanced Scorecard follows. There is also a focus on BSC and strategy modifications over the time and one chapter is devoted to metrics, different types of metrics and relationships between them. Application part introduces the company used in the thesis. Based on the knowledge from the theoretical part the Balanced Scorecard is designed for this specific company and then an information system design is created.
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